- Works from whatever you paste into it — partial inputs, rough opinions, screenshots
- Returns the most plausible-looking answer, fast — even when plausible and correct aren't the same thing
- Nobody owns the answer
The Marketing Diagnostic
A $3,000 expert review · Two calls, one report, ten days
The loudest problem is rarely the real one.
For CEOs of $1M–$250M companies who suspect the story the team is telling about the numbers isn't the one the numbers are telling — and who'd rather know before authorizing the next big spend, hire, or rebuild.
90 minutes of live expert time
10-day turnaround
Ranked, sequenced findings
Live Signal · Diagnostic Layer
Representative findings · anonymized
What the diagnostic has already found inside real businesses.
The funnel wasn't the problem.
Diagnostic identified that sales was disqualifying 40% of leads within 48 hours on a routing logic error. The funnel rebuild was cancelled. A two-week process fix recovered the pipeline.
Decision avoided
~$180K rebuild
The agency wasn't the problem.
Ad platform was optimizing toward an on-site action that did not predict revenue. Agency was executing the brief correctly; the brief was wrong. Fix took one week and did not involve replacing anyone.
Decision avoided
Agency switch + 90-day ramp
The team wasn't the problem.
Marketing was reporting one story. Finance was reporting another. Neither matched the CRM. Diagnostic isolated the measurement gap. The VP hire was deferred; an operating fix closed the gap first.
Decision avoided
Miscast $220K+ hire
12+ yrs
Operating inside growth teams, agencies, and founder-led companies
$1B+
Client revenue systems reviewed, diagnosed, or directly operated
Expert
Retained witness in civil marketing litigation — evidentiary, not advisory
Findings above are representative and anonymized. Each reflects a real engagement; identifying details have been altered to protect client confidentiality.
What it actually feels like
You already know something is off.
You already know something is off.
The team can't name it. The dashboard won't either.
The reports are green. The bank account doesn't agree.
Sales says the leads are bad. Marketing says the campaigns are working. Both sound half-right, and no one can prove either.
You've replaced the agency before. Looking back, you're not sure that was the real problem.
You're one meeting away from authorizing a six-figure rebuild you already suspect is the wrong rebuild.
The person who would execute the fix is running at 60%, and everyone in the room is pretending that's fine.
You can feel where the business is leaking. You cannot currently point at it.
If two or more of those landed, the bottleneck isn't where you're looking.
The cost of a wrong diagnosis
The real risk isn't a bad month. It's authorizing the wrong fix.
A wrong diagnosis at this scale rarely costs $3K. It costs the agency you replace that wasn't the problem. It costs the CMO you hire to solve what a process change would've fixed. It costs the rebuild, the reallocation, the relaunch. And it costs the quarter you spend discovering the loudest problem wasn't the real one.
What the team sees
Visible problems
- Customer acquisition keeps getting more expensive, and no one can cleanly explain why
- Traffic is up. Revenue isn't tracking with it.
- Sales blames lead quality. Marketing blames sales follow-up.
- Some weeks perform. Some don't. The pattern never stabilizes.
The job is to separate these two columns before you spend another dollar on the wrong one.
The full journey
Ten days. Five steps. One clear answer.
$3,000 · You spend about two hours. We do the rest.
You do this
We do this
Day 1
You
Buy the diagnostic
One click. No discovery call, no sales pitch. Pay $3,000 and you're in.
~ 2 minutes
Day 2–3
You & the expert
60-minute intake call
A live conversation with the expert. Real questions, real follow-ups. No form to fill out. A full hour so the questions actually go deep.
60 minutes
Day 3–8
We do the work
Your business runs through the engine
Twelve years of patterns. Proprietary diagnostic. The expert writes the answer.
5 business days
Day 9
We deliver
Full report lands in your inbox
Ranked findings, the bottleneck mapped, and the priority order — read it before the call.
Arrives 24h before the call
Day 10
You & the expert
30-minute delivery call
You've already read the report. This call walks the findings, answers what you need answered, and locks the sequence you'll act on.
30 minutes
You walk away with
- Ranked findings
- A bottleneck map
- A priority ladder
- Confidence scoring
- A sequence you can execute
Watch it happen
From surface reports to what to actually do.
The question on your mind
Can't I just use AI for this?
You can. You also shouldn't. Models return the most plausible-looking answer from whatever you paste in — not the most truthful one. They can't tell you what evidence is missing, what you didn't think to ask, or where your own framing is distorting the read.
- Works from a structured intake plus targeted evidence review across live systems
- Ranks findings by business impact, confidence, and dependency — so you know what to touch first and what to leave alone
- Signed by a single accountable expert
The input · identical for both
Our sales are down about 30% this quarter. Ads are still running. Traffic looks steady. Our team thinks conversion is weak. What should we fix first?
Generic AI
- Review your ad targeting and audience segments for drift
- Audit landing page conversion rates and messaging alignment
- Analyze seasonal trends in your industry for Q-over-Q variance
- Check your sales team's pipeline velocity and follow-up timing
- Evaluate pricing and offer competitiveness vs. key competitors
- Run A/B tests on critical funnel steps to identify friction
- Review attribution setup to confirm the data is telling the real story
- Consider whether customer LTV assumptions still hold in the current climate
Plausible. Polished. Unranked, unproven, no owner. Every item is a new project. None of them are the one that matters most.
The Diagnostic
The controlling issue is not conversion. Your optimization target no longer predicts revenue — and traffic is leaking through the sales handoff before it converts.
Ad platforms are still optimizing toward a lead event that stopped correlating with closed revenue eight months ago. Every surface signal improves while revenue degrades. Six of the seven items your AI would suggest are downstream of this. Fixing them in the wrong order will cost another quarter.
Confidence
88 / 100
Severity
Critical
Dependencies
3 findings
Ranked. Evidence-weighted. Signed by someone accountable. You know what to fix first and what not to touch yet.
The part that makes the answer different
The output changes when the questions change.
You ask
Why are sales down?
We ask
Where is value leaking between traffic, message, funnel, handoff, qualification, follow-up, and reporting — and which leak is upstream of all the others?
You ask
Is our conversion rate bad?
We ask
Is the conversion action you're optimizing toward even the one that predicts revenue — or is the whole system pointed at the wrong target?
You are not buying access to AI. You are buying a more trustworthy diagnosis than generic AI can produce from partial context and weak questions.
How this is possible at $3,000
One expert. A proprietary diagnostic engine.
One expert. A proprietary diagnostic engine.
Work that used to take a team six weeks.
The Marketing Diagnostic Engine is a proprietary system built from twelve years of operating decisions inside real businesses — and the patterns that repeat across them. An expert runs your case through it. The engine does the cross-referencing. You get the answer in ten days instead of six weeks.
The pattern library
Twelve years of pattern data — from decisions made, not slides read.
Across a decade of work inside growth teams, agencies, and founder-led businesses, the same failure patterns keep recurring — inside companies that look nothing alike. Different industries, different team sizes, different tech stacks. The same five or six underlying bottlenecks, wearing different costumes each time.
The engine is where those patterns live — codified, ranked, and cross-indexed. The buyer's business is the input. The pattern match is the output.
The engine
AI-accelerated synthesis, built on real operating work.
The engine cross-references your situation against a structured library of roughly eight hundred operating patterns — each one a failure mode or leverage point pulled from actual client work, not textbook theory. AI-assisted synthesis is the mechanism that compresses a six-week engagement into a ten-day deliverable.
The output isn't a dashboard or a template. It's a ranked sequence — written by the expert, supported by the engine, shaped to your specific business.
~800
Operating patterns in the library
18
Cross-referenced domains
10 days
From intake to delivery
What this costs elsewhere
A comparable diagnostic from a mid-tier consultancy runs $40K–$120K over six weeks. A replaced agency or miscast CMO hire costs considerably more. The engine is the reason this is $3,000 instead.
Fit
Who this is for.
Strong fit
- $1M–$250M in revenue, CEO-led, meaningful marketing spend
- Performance feels worse than the reports imply
- Marketing, sales, and finance no longer tell the same story about the same customers
- A major decision is imminent — new agency, new CMO, budget reallocation, rebuild — and you want a second opinion before you sign
- Leaders who want a real diagnosis, not a reassuring one
Not a fit
- Pre-revenue or barely launched
- Looking for cheap ad management or traffic tactics
- Expecting the $3,000 to include full implementation
- Not willing to hear an uncomfortable answer
Questions worth answering
The short version.
Because the MDE engine compresses work that used to require a team of consultants and six weeks into a ten-day deliverable run by a single expert. A comparable diagnostic from a name-brand consultancy runs $40K–$120K and takes six to eight weeks. This is the same diagnostic rigor, delivered in a tenth of the time, for a fraction of the cost — because the engine does the cross-referencing, not junior associates billing by the hour. The expert writes the answer. You get it fast. That's the product.
That's exactly the point of running the diagnostic. "Marketing isn't working" is often the symptom of something else entirely — a broken handoff to sales, a compensation plan misaligned with the product, a reporting system that doesn't match reality, or a leadership decision that locked the team into the wrong strategy. The engine reviews the whole system. If the finding is non-marketing, we say so directly and sequence accordingly. Many CEOs describe this as the single most valuable part of the diagnostic.
Most of the businesses we diagnose have messy data. That's often part of the problem, and the diagnostic will name it. The report flags where evidence is strong, where it's thin, and what specifically would raise confidence. You won't get false certainty, and you won't get vague hedging. You'll get an honest read of what we can know today and what would need to be instrumented to know more.
Where it's relevant, yes — and privately. Execution capacity is part of the system. If the person meant to implement the findings is running on insufficient sleep, stretched across too many initiatives, or making decisions from exhaustion, the most brilliantly sequenced report will sit in a folder. When we see that pattern, we say so on the delivery call, with you, with the same rigor applied to the rest of the diagnosis. Not therapy. Not life coaching. Operating diagnosis.
Intake within two business days of purchase. Delivery call roughly ten days after intake. Between the two calls, your job is small — share read-access to a few systems and respond to a short list of targeted questions by email. The expert and the engine do the work. You don't need to prepare a briefing. You don't need to compile a deck. You need to be honest on the intake call. That's the only real ask.
You can implement internally, engage separate implementation support, scope a follow-on engagement with us, or hand the findings to your current team or agency as a directive. The diagnostic is complete in itself. What comes next is your call — and now it's a call you can make from a position of knowing, instead of guessing.
Ten days from now
You could have the real answer.
$3,000. One expert. Two live calls. A ranked sequence of what to fix, in what order, and what not to touch yet — delivered in roughly ten days.
The cost of a wrong call at this scale is always higher than the diagnostic.
Currently accepting four diagnostics per month · Next intake opens this week
Decide from knowing. Not from guessing.